The use of implicit measures in service research: Why, how, when and what is the way forward?

Verhulst, NanoukNanoukVerhulstSlabbinck, HendrikHendrikSlabbinckWillems, KimKimWillemsBrengman, MalaikaMalaikaBrengman2025-03-202024-04-172025-03-2020250887-6045WOS:001200143800001https://imec-publications.be/handle/20.500.12860/43850The use of implicit measures in service research: Why, how, when and what is the way forward?Journal article10.1108/JSM-10-2023-0401WOS:001200143800001ASSOCIATION TESTAFFECT MISATTRIBUTIONRACIAL/ETHNIC BIASSOCIAL COGNITIONATTITUDESEXPLICITBEHAVIORPRODUCTTRUSTIAT