The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market

Hellemans, JohanJohanHellemansWillems, KimKimWillemsBrengman, MalaikaMalaikaBrengman2024-12-032024-11-242024-12-0320232198-7246WOS:001342456600011https://imec-publications.be/handle/20.500.12860/44831The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer MarketProceedings paper10.1007/978-3-031-32894-7_11978-3-031-32894-7WOS:001342456600011CONSUMERDIMENSIONSVALIDITYELEMENTSLOYALTYIMPACT