Revisiting co-creation : necessary success factors for crowdsourcing ideas in a consumer business setting

Klein-Reesink, NoelNoelKlein-ReesinkHudders, LiselotLiselotHuddersDe Marez, LievenLievenDe Marez2021-10-282021-10-2820202617-359Xhttps://imec-publications.be/handle/20.500.12860/35396Revisiting co-creation : necessary success factors for crowdsourcing ideas in a consumer business settingJournal articlehttps://stratfordjournals.org/journals/index.php/journal-of-marketing/article/view/572