The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

Willems, KimKimWillemsSmolders, AnnelienAnnelienSmoldersBrengman, MalaikaMalaikaBrengmanLuyten, KrisKrisLuytenSchöning, JohannesJohannesSchöning2021-10-242021-10-2420170040-1625https://imec-publications.be/handle/20.500.12860/29939The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologiesJournal articlehttp://www.sciencedirect.com/science/article/pii/S004016251630556X