How to (not) nudge customers? Methodological insights from a situated eye-tracking study on the intrusiveness of a location-based shopping assistant in a supermarket

Van Hove, StephanieStephanieVan HoveAll, AnissaAnissaAllDe Marez, LievenLievenDe Marez2021-10-262021-10-262018https://imec-publications.be/handle/20.500.12860/32068How to (not) nudge customers? Methodological insights from a situated eye-tracking study on the intrusiveness of a location-based shopping assistant in a supermarketProceedings paperhttps://biblio.ugent.be/publication/8549409