The art of attracting attention: a process model of chinese toubu vloggers' strategies to create online identities and self-brands

Wang, XiaoxianXiaoxianWangPicone, IkeIkePicone2021-12-092021-11-022021-12-0920211939-2397WOS:000708314200001https://imec-publications.be/handle/20.500.12860/37443The art of attracting attention: a process model of chinese toubu vloggers' strategies to create online identities and self-brandsJournal article10.1080/19392397.2021.1991408WOS:000708314200001MICRO-CELEBRITYSOCIAL MEDIA