Hallström, LouiseLouiseHallströmJennes, IrisIrisJennesVan Dam, ThomasThomasVan DamVan Den Broeck, WendyWendyVan Den Broeck2024-12-012024-12-0120251751-0694WOS:001362662200001https://imec-publications.be/handle/20.500.12860/44884The European publishing market faces critical challenges in the digital era: increasing competition from entertainment giants, dominance of global platforms like Amazon, and economic repercussions for traditional publishers. This article explores the role and potential of ‘prosumers’, characterized as engaged online readers involved in fan fiction, as potential catalysts for sustainable digital innovation in the (European) publishing sector, especially in developing new applications and unlocking valuable market insights based on prosumer data. The study aims to uncover the role, significance, and sustainable contributions of prosumers in the European publishing sector, in addressing the following research questions: (1) What is the role of prosumers in the (European) publishing market? (2) What is the importance of prosumer data for the European publishing market? (3) In what way can prosumers contribute sustainably to the European publishing sector?Journal article10.1080/17510694.2024.2430026WOS:001362662200001BUSINESS MODELSOCIAL CONSTRUCTIONINNOVATIONPROSUMPTIONCONSUMPTIONTECHNOLOGYCAPITALISM