Browsing by author "Hellemans, Johan"
Now showing items 1-3 of 3
-
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan; Willems, Kim; Brengman, Malaika (2023) -
How Facebook's Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence
Hellemans, Johan; Willems, Kim; Brengman, Malaika (2023) -
The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market
Hellemans, Johan; Willems, Kim; Brengman, Malaika (2023)