Browsing by author "Willems, Kim"
Now showing items 1-3 of 3
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How Facebook's Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence
Hellemans, Johan; Willems, Kim; Brengman, Malaika (2023) -
Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?
Brengman, Malaika; Willems, Kim; De Gauquier, Laurens; Vanderborght, Bram (2024) -
The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market
Hellemans, Johan; Willems, Kim; Brengman, Malaika (2023)