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Revisiting co-creation : necessary success factors for crowdsourcing ideas in a consumer business setting

dc.contributor.authorKlein-Reesink, Noel
dc.contributor.authorHudders, Liselot
dc.contributor.authorDe Marez, Lieven
dc.date.accessioned2021-10-28T23:23:08Z
dc.date.available2021-10-28T23:23:08Z
dc.date.issued2020
dc.identifier.issn2617-359X
dc.identifier.urihttps://imec-publications.be/handle/20.500.12860/35396
dc.sourceIIOimport
dc.titleRevisiting co-creation : necessary success factors for crowdsourcing ideas in a consumer business setting
dc.typeJournal article
dc.contributor.imecauthorDe Marez, Lieven
dc.contributor.orcidimecDe Marez, Lieven::0000-0001-7716-4079
dc.source.peerreviewyes
dc.source.beginpage95
dc.source.endpage116
dc.source.journalJournal of Marketing and Communication
dc.source.issue1
dc.source.volume3
dc.identifier.urlhttps://stratfordjournals.org/journals/index.php/journal-of-marketing/article/view/572
imec.availabilityPublished - imec


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