Understanding the YouTube generation : how preschoolers process television and YouTube advertising
dc.contributor.author | Vanwesenbeeck, Ini | |
dc.contributor.author | Hudders, Liselot | |
dc.contributor.author | Ponnet, Koen | |
dc.date.accessioned | 2021-10-29T06:52:34Z | |
dc.date.available | 2021-10-29T06:52:34Z | |
dc.date.issued | 2020 | |
dc.identifier.issn | 1802-7962 | |
dc.identifier.uri | https://imec-publications.be/handle/20.500.12860/36216 | |
dc.source | IIOimport | |
dc.title | Understanding the YouTube generation : how preschoolers process television and YouTube advertising | |
dc.type | Journal article | |
dc.contributor.imecauthor | Ponnet, Koen | |
dc.source.peerreview | yes | |
dc.source.beginpage | 426 | |
dc.source.endpage | 432 | |
dc.source.journal | Cyberpsychology: Journal of Psychosocial Research on Cyberspace | |
dc.source.issue | 6 | |
dc.source.volume | 23 | |
dc.identifier.url | https://doi.org/10.1089/cyber.2019.0488 | |
imec.availability | Published - imec |
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