New Roles in Peer-to-Peer Electricity Markets: Value Network Analysis

Abstract

This paper performs a value network analysis on the electricity market. The study introduces current value network setting in the electricity market. Critical roles and activities and their setting in the value network are introduced. Based on four future scenarios built by business model matrix analysis, changes in the value network, new roles, and emerging/evolving activities are discussed. The outcome of the study yields to the introduction of two new emerging roles (brokers and representatives) in the future peer-to-peer electricity markets. These roles are discussed from legal, data protection and grid structure perspectives.