Browsing by Author "Brengman, Malaika"

Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?

Datageletterdheid als voorwaarde voor een succesvolle AI-transformatie

From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers

Frontline employee expectations on working with physical robots in retailing

How Facebook's Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence

In or out? A field observational study on the placement of entertaining robots in retailing

Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?

The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market

The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

The use of implicit measures in service research: Why, how, when and what is the way forward?

Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS?