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Browsing by Author "Douce, Lieve"

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    Augmenting the reality of decision-making: Comparing and combining product experiences' influence on choice difficulty and mental imagery

    Ven, Maaike
    ;
    Douce, Lieve
    ;
    Willems, Kim
    ;
    Rademakers, Felitsa
    ;
    Brengman, Malaika
    Journal article
    2025-DEC, ELECTRONIC MARKETS, (35) 1

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