Browsing by Author "Hellemans, Johan"
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Publication Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?
Journal article2023, ELECTRONIC COMMERCE RESEARCH, (23) 3, p.1539-1564Publication How Facebook's Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence
Proceedings paper2023, 4th International Conference on Advances in Digital Marketing and eCommerce (DMeC), JUN 28-29, 2023, p.145-155Publication The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market
Proceedings paper2023, 10th International Conference on Research on National Brand & Private Label Marketing (NB&PL), JUN 26-27, 2023, p.89-99