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Browsing by Author "Smolders, Annelien"

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    Publication

    The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

    Willems, Kim
    ;
    Smolders, Annelien
    ;
    Brengman, Malaika
    ;
    Luyten, Kris
    ;
    Schöning, Johannes
    Journal article
    2017, Technological Forecasting and Social Change, (2017) 124, p.228-242

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