Browsing by Author "Smolders, Annelien"
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Publication The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies
;Willems, Kim ;Smolders, Annelien ;Brengman, Malaika ;Luyten, KrisSchöning, JohannesJournal article2017, Technological Forecasting and Social Change, (2017) 124, p.228-242