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The social construction of targeted television advertising: The importance of "social arrangements" in the development of targeted television advertising in Flanders

dc.contributor.authorJennes, Iris
dc.contributor.authorVan Den Broeck, Wendy
dc.date.accessioned2021-10-24T06:21:19Z
dc.date.available2021-10-24T06:21:19Z
dc.date.issued2017-06
dc.identifier.urihttps://imec-publications.be/handle/20.500.12860/28601
dc.sourceIIOimport
dc.titleThe social construction of targeted television advertising: The importance of "social arrangements" in the development of targeted television advertising in Flanders
dc.typeProceedings paper
dc.contributor.imecauthorJennes, Iris
dc.contributor.imecauthorVan Den Broeck, Wendy
dc.contributor.orcidimecJennes, Iris::0000-0001-6479-9948
dc.contributor.orcidimecVan Den Broeck, Wendy::0000-0002-4765-6125
dc.source.peerreviewyes
dc.source.beginpage1
dc.source.endpage10
dc.source.conferenceProceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video - TVX
dc.source.conferencedate14/06/2017
dc.source.conferencelocationHilversum The Netherlands
dc.identifier.urlhttps://dl.acm.org/citation.cfm?doid=3077548.3077553
imec.availabilityPublished - imec
imec.internalnotesISBN 978-1-4503-4529-3/17/06


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