Value Networks and Monetization Strategies for C-ITS Safety Use Cases

Abstract

C-ITS safety use cases promise to reduce road accidents. However, deploying the necessary system elements that enable such use cases entails challenges in terms of value network coordination, return on investments in infrastructure and in-vehicle devices, and monetization of services. In short, this paper aims at contributing to overcome these economic challenges by (i) clarifying the overall value network and interactions amongst key stakeholders, (ii) proposing how to incentivise the fulfilment of bottleneck value network roles, (iii) providing recommendations on how to incentivise investments and the monetization of C-ITS services, and (iv) arguing for a data exchange and governance model based on regulatory and business model aspects.