Finally, beyond status quo? Analysis of steps taken to improve gender equality in the European audiovisual sector in light of the #MeToo movement

Abstract

This research examines the situation of women and the initiatives implemented to support women in the audiovisual sector in Europe in light of the #MeToo movement. Our study is grounded in critical feminist cultural theory. We engaged primarily in secondary data analysis of two study objects: (1) reports and studies that highlight the situation of women and (2) secondary data on initiatives and practices that aim to change the situation of women. We also conducted eight interviews. Although the representation of women in the audiovisual sector is still estimated to be 20-30%, there exist initiatives and actions aiming to support women by different means to reach equality in the labour market, tackle sexual harassment and gender stereotyping, and create visibility. These initiatives include networking opportunities, mentoring and training programmes, regulatory measures, psychological and legal support, and data gathering and provision. The success of the initiatives can depend on the organisational and funding structure/public support. Most initiatives involve NGOs, public service broadcasters (PSB), film festivals, public institutions, and film funding bodies. Finally, we recommend going beyond the notion of visibility while adopting an intersectional approach to action and data collection.