dc.contributor.author | Hellemans, Johan | |
dc.contributor.author | Willems, Kim | |
dc.contributor.author | Brengman, Malaika | |
dc.date.accessioned | 2024-10-14T14:48:13Z | |
dc.date.available | 2024-10-12T18:13:34Z | |
dc.date.available | 2024-10-14T14:48:13Z | |
dc.date.issued | 2023 | |
dc.identifier.issn | 2198-7246 | |
dc.identifier.other | WOS:001310121900019 | |
dc.identifier.uri | https://imec-publications.be/handle/20.500.12860/44628.2 | |
dc.source | WOS | |
dc.title | How Facebook's Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence | |
dc.type | Proceedings paper | |
dc.contributor.imecauthor | Willems, Kim | |
dc.contributor.imecauthor | Brengman, Malaika | |
dc.contributor.orcidimec | Willems, Kim::0000-0002-0941-8599 | |
dc.contributor.orcidimec | Brengman, Malaika::0000-0001-9860-7107 | |
dc.identifier.doi | 10.1007/978-3-031-31836-8_19 | |
dc.identifier.eisbn | 978-3-031-31836-8 | |
dc.source.numberofpages | 11 | |
dc.source.peerreview | yes | |
dc.source.beginpage | 145 | |
dc.source.endpage | 155 | |
dc.source.conference | 4th International Conference on Advances in Digital Marketing and eCommerce (DMeC) | |
dc.source.conferencedate | JUN 28-29, 2023 | |
dc.source.conferencelocation | Barcelona | |
dc.source.journal | Springer Proceedings in Business and Economics | |
imec.availability | Published - imec | |