Publication:

Augmenting the reality of decision-making: Comparing and combining product experiences' influence on choice difficulty and mental imagery

Date

2025-DEC
Journal article
https://doi.org/10.1007/s12525-025-00801-y
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dc.contributor.authorVen, Maaike
dc.contributor.authorDouce, Lieve
dc.contributor.authorWillems, Kim
dc.contributor.authorRademakers, Felitsa
dc.contributor.authorBrengman, Malaika
dc.contributor.authorLoupiac, Philippine
dc.date.accessioned2025-06-26T03:59:34Z
dc.date.available2025-06-26T03:59:34Z
dc.date.issued2025-DEC
dc.description.wosFundingTextThis research was funded by the Bijzonder Onderzoeksfonds grant (BOF2023 KP02 R-13796) of Hasselt University.
dc.identifier.doi10.1007/s12525-025-00801-y
dc.identifier.issn1019-6781
dc.identifier.urihttps://imec-publications.be/handle/20.500.12860/45847
dc.publisherSPRINGER HEIDELBERG
dc.source.issue1
dc.source.journalELECTRONIC MARKETS
dc.source.numberofpages25
dc.source.volume35
dc.subject.keywordsCOGNITIVE LOAD
dc.subject.keywordsMODERATING ROLE
dc.subject.keywordsE-COMMERCE
dc.subject.keywordsPURCHASE INTENTION
dc.subject.keywordsVIRTUAL WORLD
dc.subject.keywordsOVERLOAD
dc.subject.keywordsIMPACT
dc.subject.keywordsKNOWLEDGE
dc.subject.keywordsPERFORMANCE
dc.subject.keywordsMAXIMIZERS
dc.title

Augmenting the reality of decision-making: Comparing and combining product experiences' influence on choice difficulty and mental imagery

dc.typeJournal article
dspace.entity.typePublication
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