Publication:

The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market

Date

2023
Proceedings Paper
https://doi.org/10.1007/978-3-031-32894-7_11
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dc.contributor.authorHellemans, Johan
dc.contributor.authorWillems, Kim
dc.contributor.authorBrengman, Malaika
dc.contributor.imecauthorWillems, Kim
dc.contributor.imecauthorBrengman, Malaika
dc.contributor.orcidimecWillems, Kim::0000-0002-0941-8599
dc.contributor.orcidimecBrengman, Malaika::0000-0001-9860-7107
dc.date.accessioned2024-12-03T10:36:16Z
dc.date.available2024-11-24T16:40:04Z
dc.date.available2024-12-03T10:36:16Z
dc.date.issued2023
dc.identifier.doi10.1007/978-3-031-32894-7_11
dc.identifier.eisbn978-3-031-32894-7
dc.identifier.issn2198-7246
dc.identifier.urihttps://imec-publications.be/handle/20.500.12860/44831
dc.publisherSPRINGER INTERNATIONAL PUBLISHING AG
dc.source.beginpage89
dc.source.conference10th International Conference on Research on National Brand & Private Label Marketing (NB&PL)
dc.source.conferencedateJUN 26-27, 2023
dc.source.conferencelocationBarcelona
dc.source.endpage99
dc.source.journalN/A
dc.source.numberofpages11
dc.subject.keywordsCONSUMER
dc.subject.keywordsDIMENSIONS
dc.subject.keywordsVALIDITY
dc.subject.keywordsELEMENTS
dc.subject.keywordsLOYALTY
dc.subject.keywordsIMPACT
dc.title

The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market

dc.typeProceedings paper
dspace.entity.typePublication
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