How Facebook's Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence

dc.contributor.author	Hellemans, Johan
dc.contributor.author	Willems, Kim
dc.contributor.author	Brengman, Malaika
dc.contributor.imecauthor	Willems, Kim
dc.contributor.imecauthor	Brengman, Malaika
dc.contributor.orcidimec	Willems, Kim::0000-0002-0941-8599
dc.contributor.orcidimec	Brengman, Malaika::0000-0001-9860-7107
dc.date.accessioned	2024-10-14T14:48:13Z
dc.date.available	2024-10-12T18:13:34Z
dc.date.available	2024-10-14T14:48:13Z
dc.date.issued	2023
dc.identifier.doi	10.1007/978-3-031-31836-8_19
dc.identifier.eisbn	978-3-031-31836-8
dc.identifier.issn	2198-7246
dc.identifier.uri	https://imec-publications.be/handle/20.500.12860/44628
dc.publisher	SPRINGER INTERNATIONAL PUBLISHING AG
dc.source.beginpage	145
dc.source.conference	4th International Conference on Advances in Digital Marketing and eCommerce (DMeC)
dc.source.conferencedate	JUN 28-29, 2023
dc.source.conferencelocation	Barcelona
dc.source.endpage	155
dc.source.journal	Springer Proceedings in Business and Economics
dc.source.numberofpages	11
dc.subject.keywords	SOCIAL MEDIA
dc.subject.keywords	ANTECEDENTS
dc.subject.keywords	CONSUMERS
dc.subject.keywords	VALIDITY
dc.subject.keywords	TRUST
dc.title	How Facebook's Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence
dc.type	Proceedings paper
dspace.entity.type	Publication
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