Augmenting the reality of decision-making: Comparing and combining product experiences' influence on choice difficulty and mental imagery

Publication:

2025-DEC

Journal article

Author(s)

Ven, Maaike

;

Douce, Lieve

;

Willems, Kim

;

Rademakers, Felitsa

;

Brengman, Malaika

;

Loupiac, Philippine

ELECTRONIC MARKETS

69 since deposited on 2025-06-26

1last month

Acq. date: 2026-01-07